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Speaker: Stevan Harnad

TITLE: The green and gold roads to maximizing research access and impact

There are two roads to Open Access (OA): The "golden" road is for the world's 24,000 peer-reviewed journals to convert from the user-institution cost-recovery model to the author-institution cost-recovery model (OA Journal Publishing), as about 5% of them have done [http://www.doaj.org] . There is still some risk and uncertainty associated with this untested gold-journal cost-recovery model, however, so most journals (92%) [http://romeo.eprints.org/stats.php] have instead taken the "green" road, giving their authors the green light to provide OA for their own individual articles if they wish, by self-archiving them in their own institutional OA Eprint Archives [http://archives.eprints.org/eprints.php?action=browse]. There is still much confusion about these two very different roads to OA, with some thinking that OA = OA Publishing (gold). Some also think OA is only or mainly to solve the libraries' serials crisis (the journal pricing/affordability problem), whereas the real problem OA is intended to solve is the researchers' access/impact problem.

The proposed US, UK, Australian and Canadian mandates to self-archive all funded research are also widely misunderstood as mandating gold, pressuring publishers toward adopting the OA Journal cost-recovery model, whereas they are in fact mandating green, pressuring fundees to provide OA for their findings by self-archiving them.

I will present quantitative evidence on the degree to which the supplementing licensed journal access version of an article with an author self-archived Open Access version of the same article increases both the citation impact and the usage (download) impact of the article; the data also show that download impact today can predict citation impact in 2 years. http://citebase.eprints.org/isi_study/

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